Archive for the ‘epiphonema’ Category

Dos Equis’ Most Interesting Man in the World

December 8, 2011 2 comments

While advertisements often use slogans or catchphrases at the end of their allotted time, few function as an epiphonema as well as the Dos Equis most interesting man in the world. Concluding with “I don’t always drink beer, but when I do, I prefer Dos Equis… Stay thirsty my friends,” highlights his other amazing, if not impossible, achievements and equates the Dos Equis brand with these. Imploring his friends and audience to ‘stay thirsty’ demonstrates the ambition with which one should live while continuing to enjoy refreshing beverages.  Whether he falls several hundred feet in a kayak from an airplane or taming wild cats with a fierce glare, his encapsulation of brilliant accomplishments produce an awe effect upon the audience, intending them to revere this Mexican beer as much as his deeds.

Dos Equis. Advertisement. Television.


Full Metal Jacket

December 8, 2011 1 comment

Full Metal Jacket focuses on war and its effect on the Vietnam generation. Private Joker, Matthew Modine, finishes the movie with the lines, “I am so happy that I am alive, in one piece and short. I’m in a world of shit… yes. But I am alive. And I am not afraid.” The background of these lines features the chanting of the Mickey Mouse Club theme song by a large group of soldiers walking through burning rubble, illustrating the basic and simple mindset war has engrained within them fighting in such hellish settings. Escaping death during the war leaves the narrator and his fellow generation with whom he served with a simpler new viewpoint from which to perceive their surrounding life and culture. The change and maturation throughout the movie from boot camp to actual combat service initiates a subtle evolution, or devolution, of the men fighting the Viet Cong and rebels. Concluding the movie with this inner-inspection focuses the audience’s attention upon the individual impact of warfare. Private Joker’s evolution during the war elevates his view of life into a simpler individualist perspective.

Full Metal Jacket. Dir. Stanley Kubrick, Natant, 1987.>

Categories: amplification, epiphonema, film

Stand by Me

December 8, 2011 1 comment

Stand by Me follows a group of childhood friends as a man recalls the innocence of childhood friendships and the obstacles that such friendships overcome. Gordie Lachance, the fictional narrator, finishes the movie stating “I never had any friends later on like the ones I had when I was twelve. Jesus, does anyone?” This reflection captures the elevated status of childhood friendship, which hardly ever factors in other characteristics or components outside of their control such as economic status or other prejudices. As a grown adult, his perspective allows for a more personal appeal when asking the audience to reflect. The boys overcoming challenges presented to them over the course of the plot reinforces the power of friendship and its pure connotations at that stage of life. The summative final lines capture the effect of the reader and force a nostalgic reminiscence.

Categories: amplification, epiphonema, film

The Dark Knight

December 8, 2011 1 comment

The most recent installment of the Batman movie franchise, The Dark Knight, ends with Batman’s casting as a villain by the citizens of Gotham City after they perceive him to have committed murder. However, his sacrificial actions and bold defense of the helpless throughout the movie lead Lt. Gordon to conclude with the powerful epiphonema which summarizes Batman’s character and role, “because he’s the hero Gotham deserves, but not the one it needs right now. So we’ll hunt him because he can take it. Because he’s not our hero. He’s a silent guardian, a watchful protector. A dark knight.” This commentary both sums up the plot and Batman’s most important roles, those of guardian and protector of Gotham. Bestowing the adjective ‘dark’ captures the sentiment projected upon him by those he charges himself to protect. Lt. Gordon’s analysis of the overall responsibility Batman fulfills effectively captures the mood of the town and movie with the Dark Knight’s capacity as champion of the average citizen.

The Dark Knight. Dir. Christopher Nolan, Warner Bros. Pictures, 2008. Film.>

Apocalypse Now

December 8, 2011 Leave a comment

Set during the Vietnam War, the film Apocalypse Now follows a young American soldier, Martin Sheen, charged with killing an insane A.W.O.L. fellow soldier, portrayed by Marlon Brando. After brutally killing Brando’s character, Brando concludes the movie with a gloomy epiphonema, “the horror, the horror….” At many times throughout the movie, the audience absorbs unnerving graphic displays of violence, to quite a startling effect. This brief conclusion emulates the basic nature of warfare. Despite the available weapon technology, the final conflict between the two men ends with Brando’s death from a machete. This movie breaks down war showing the fundamental nature of strife. Reflective of the overall interpretation of violence upon humanity, these lines encourage the audience to understand the awful nature of war and conflict. This epiphonema lingers in the audience’s mind linking the awful realities of war with these brutal and fitting closing lines

Apocalypse Now. Dir. Francis Ford Coppola, Zoetrope Studios, 1979. Film.>

Categories: amplification, epiphonema, film

“The Needle and the Damage Done”

December 8, 2011 1 comment

Neil Young’s “The Needle and the Damage Done” assesses drug abuse and the impact on others. Young concludes his song with the phrase, “and every junkie’s like a setting sun.” This simile functions as an epiphonema appealing to time and nature. A setting sun symbolizes an ending or conclusion. This metaphor often extends to aging and death. The connection between a setting sun and the perilous lifestyle of a drug addict function to instill a bleak emotion within the audience. Drug addict have plenty of means at their disposal to break their habits, with families and friends often acting as mediator between stages towards sobriety. However, the power of drug and substance abuse regularly prove too much for an individual to desire help or support. Thus, the inevitability of a setting sun further illustrates the difficulty of preventing harm to the individual and those around them. Young’s epiphonema effectively coveys the stifling and potentially deadly character of substance abuse through an apt simile.

Young, Neil. “The Needle and the Damage Done.” Harvest. Reprise Records, 1971. Mp3.>

Nineteen Eighty-Four

December 8, 2011 Leave a comment

Increasingly relevant in contemporary society, George Orwell’s novel Nineteen Eighty-Four explores Winston Smith’s attempt in rebelling against a totalitarian government and society. Ending with the epiphonema, “he had won victory over himself. He loved Big Brother,” ironically informs the reader of the totality Winston’s breakdown. Succumbing to the oppressive control exerted by the government, Big Brother, over its’ citizens, Winston’s love marks a dark failure. With the government overtly subduing Winston, his victory over himself is actually a bleak defeat and warning to humanity.  Love indicates the most powerful affection capable by individuals. By instilling love within Winston for his government and its negative associations, Big Brother effectively kills Winston within the mind of the reader. The warm feelings connected with victory and love function to disturb the reader with the power a totalitarian authority possesses over an individual.

Orwell, George. Nineteen Eighty-Four. London: Secker and Warburg, 1949. Print.